We are writing this article to describe how to read the "Rate Parity Reports" we send you on a regular basis.
Click here to download explanatory infographics that we prepared for you.
As per our Direct Booking Suite program, we are working hard to increase your hotel website sales and reduce commission costs of your hotel.
One of the most important criteria for increasing your website sales performance is your website price competitiveness.
Accordingly, we regularly compare the prices you offer through your website against Online Travel Agencies.
As a result, we periodically send comparison reports to you; which are called “Rate Parity Reports’’.
We prepared a short guide on how to read these reports.
For example, if we have compared the prices you offer through your website and online travel agencies for random 4 dates, there are 3 possible outcomes of website prices being lower, equal or higher.
We describe these possibilities as below;
WIN: Indicates the percentage of the prices on your hotel’s website which are lower than other OTAs.
MEET: Indicates the percentage of the equal prices on your hotel’s website and the other OTAs.
LOSE: Indicates the percentage of the prices on your hotel’s website which are higher than other OTAs.
